“Growing up in the Netherlands, the importance of a long-term outlook became deeply ingrained in me. Both to save money AND to make money, you need products that last a long time and that exude quality. Nothing is more important than the roof when selling a house. And when done right, nothing will have a bigger return on investment. That is why we do it right.

In Canada, this used to be the focus as well. Over the last few decades, the disposable mentality prevailed. That has resulted in long standing and widely used construction and roofing practises that simply do not stand the test of time, quality, or beauty. Add our current weather patterns to the mix, and the life expectancy of many exteriors has gone down substantially. Paying attention to the details to ensure that the roof will withstand these factors, makes a phenomenal difference. The quality is tangible – as is the amazing increase in curb appeal and re-sale value. By trade, I am an interior decorator, and have helped numerous clients realize a substantial return on investment just by adding this roof.

It is very rewarding to know that we are creating roofs that will last more than a century. By then, the vast majority of roofs will be done in metal. The majority of those, will have been installed more recently by large companies who focus on quantity. The relatively few that were installed by Roofs of Steel, will be recognized as the benchmark for heritage quality roofs.”